10X Networking: 5 Lucrative Ways to Nurture Business Relationships
Can you 10X your networking results with just a few changes in strategy?
In fact, it’s exactly what I did.
I mastered the Tim Ferris or Perry Marshall 80/20 attitude: create better productivity and efficiency with time and resources.
Below are some networking ideas for entrepreneurs and professionals of all types.
But specifically for those like me looking to 80/20 their time and effort.
5 Ideas to 10X Your Networking
1. Spend More Time with Your Top Clients
Like, a lot more time. And money!
Yes, before you attempt to fill you funnel with newly ripe, fresh off the trade-show floor leads, make certain your best clients are prized.
Top executives and business owners understand this fact: The cost to acquire a new customer is exponentially more than keeping existing ones.
My friend Antoine who runs a local trade association gave me some specific ideas.
After presenting to a group of sales professionals, he shared this:
“Arvell, you should know your top customer’s like the back of your hand. His favorite drink, sports team, past time, birthday and kids names and interests!”
Whoa there Antoine!
That some serious uh… “relationship building.”
Now, I can’t say I have mastered that level of schmoozing yet, but here are four things I do understand.
2. Nurture Your Existing Leads
Do you have 50 or 100 contacts who’ve gone silent?
Do you have a CRM or email list of business leads?
If you haven’t stayed in touch consistently for months or years, maybe you should first reach out to them?
In fact, I’m sure, if you would create a 3–4 part drip campaign you could re-engage at least 5% of your list.
Say you had… 500 emails. You could very likely get 25 qualified prospects!
And if you nurture them right, these would be warm or hot leads.
So what system do you have to nurture leads after 90 days or 6 months or a year?
Prospects are busy and distracted. Don’t assume their no good. Create a system to nurture or re-engage them!
If they were originally qualified, you can very likely find gold them.
3. Become the Speaker and Prospects Will Come to You!
Over the years I’ve dabbled in speaking. Though I enjoyed it, my only use was for teaching or inspiration. No real business development model. But in the past few months, it’s become blazingly clear as it’s own lead generation machine
Better than most other forms of lead gen, being the speaker at events brings instant credibility. And an immediate advantage.
Instead of chasing people, you become the prize!
While I’d like to elaborate on this, I won’t.
If you can speak — be the speaker. Book events and steer the talk around a free offer that will capture interest in your business.
Then, of course, do what I said in #2 with the leads.
4. Host Your Own Event — ie. Meetup.com anyone?
Similar to #3 is hosting your own event. It carries all the advantages of speaking, however, you really don’t have to speak.
You can find other’s to speak and you can just bring them on.
And instead of looking for gigs, you become the source of your own platform.
5. Go Deep and Join a Mastermind
When I say deep, I’m talking about deepening your relationships. From casual associate to an invested business partner helping you succeed. That’s what a good mastermind can do. Originally coined in Think and Grow Rich- the mastermind is a rapidly developing concept with online membership groups.
But for offline or in-person groups — masterminds have been around for decades.
So yeah — I’d suggest joining one locally.
And get involved in one with peers beyond your level of success.
This is exactly what I did after moving to Phoenix.
When I realized I need to grow my network and meet people — I joined a Mastermind with the Arizona Marketing Association.
It is clear that networking is important. But your strategy is critically important. And like Antoine stressed the clients you already have, must be taken care of. What’s the point of bringing in new opportunities if you don’t take care of the ones you have?
We must master both ends. Even more, I’d like to stress the underlying foundation of all relationships in business. Some relationships bring referrals, while others like masterminds bring strategy and accountability.
What do you think? Feel free to comment below or Connect here, if you want to network with me!
Create a Great Day! — AC