Ben Settle + Seth Godin

My guess is that most people would never associate these two together.

But in one way, they’re very similar.

( Though I normally avoid being meta, today I’ll go ahead and talk about what I’m talking about. )

First off, let’s quickly describe these two characters.

Seth Godin is the modern father of marketing and has been for nearly 20 years.

He’s known far and wide. Easy loved and trusted across ages and genres.