Does Participating in Black Friday Make Me a Pawn in a Global Capitalist Pig Social Experiment?

For years I debated whether or not to participate in Black Friday.

Whether as a consumer or entrepreneur, it seemed like participating would make me a pawn in a global capitalist social experiment.

I’ve never been big on shopping, following sales or cutting coupons.

But I recall the year a new friend described how they learned to strategically work Amazon’s retargeting cookies to get the exact deals they were most interested in.

I was amazed.

And slightly envious.

So I started to pay closer attention to Black Friday deals.

My refusal to participate was only costing me. And the older I get, the more reluctant I am to waste money.

Now I’m wondering if my perspective has costs me in business too?

Am I limiting myself by avoiding, judging or assuming things that are not necessarily true?

Some of us try to be different.

We try to be above the hype.

But there’s a cost to go against the crowd. And there’s a benefit to flowing with what already works.