For years I debated whether or not to participate in Black Friday.
Whether as a consumer or entrepreneur, it seemed like participating would make me a pawn in a global capitalist social experiment.
I’ve never been big on shopping, following sales or cutting coupons.
But I recall the year a new friend described how they learned to strategically work Amazon’s retargeting cookies to get the exact deals they were most interested in.
I was amazed.
And slightly envious.
So I started to pay closer attention to Black Friday deals.
My refusal to participate was only costing me. And the older…
As an entrepreneur, its easy to get overwhelmed trying to follow everyone’s advice.
Everyone has an opinion.
But if you can find the nuts and bolts of a simple strategy it will be much more manageable.
Here are three simple keys to organizing and managing your growth that I learned from two high level entrepreneurs.
For years I recall Gary Vaynerchuk talking about the “religion” of entrepreneurship.
Then, as a member of Self Coaching Scholars from Brooke Castillo, I heard her say many times that business was simple “math” and “drama”
So I want to put these three…
BACKSTORY: In the 2016 presidential elections, email was a controversial topic. Hilary Clinton’s email was leaked or hacked by Russian or something and it was on everyone’s radar.
I decided to sign up for both Trump and Hilary’s email list to see how their strategies differed.
Surprisingly there were HUGE differences between them and I wrote a short article here on Medium about it. (See that article here)
Now it’s 2020, and I just happen to be putting together a brand new class, teaching small business owners about how to do email marketing. …
Desperation for growth can lead to counterproductive actions. A big and common one having too many ideas in too many directions.
We read too many books, watch too many videos, start too many projects.
Take, for example, you have one major goal.
Because of urgency and stress, we decide to put into motion 3–5 different ideas to increase our chances of success. But 3–5 different ideas means our energy and attention are split.
And with splitting up our energy, we don’t create any daily habits or routines. And without habits, we don’t have momentum, nor compounding interest…
Thus every day…
The more I looked at Covid-19 stats the more worried I got.
So I stopped looking.
The more I scrolled through Facebook and read of friends and loved ones lost to the virus… the more depressed I became.
So I removed Facebook from my phone.
Now we see headlines about George Floyd, injustice, and riots…
Sadness and outrage flows through me… and my initial response would be to disconnect.
To close my eyes and focus on the positive. Find gratitude for my family and health and all that’s good in my life…
But now I see…
Turning away is apart…
Our sacrifice of social distancing aims to stop the spreading of a virus.
Jesus’ sacrifice of life was to take away the eternal punishment of sin.
Like many people ignored the threat of the Corona, many people ignore the life and death of Jesus.
Conspiracy theories are sent via DM, claiming “watch this before Facebook deletes it!!”
Books like the DaVinvi code and the Gospel of Thomas, go viral and try to confuse the story of Jesus.
As loved ones die and you’re unable to visit or have a burial, the truth hurts with a bitter sting.
Still not everyone…
I recall an interview with Neil Gaiman on the Tim Ferriss Podcast, discussing the topic of being creative or coming up with ideas…
Gaiman, a prolific and wildly successful author gave some interesting advice.
Based on his own method for stimulating ideas, he said something the key for him was to get bored. Like, very bored.
He mentioned something to the effect that if he could turn down sources of inspiration, imagination and ideas from other people, he would be left to himself.
When he had no where else to turn he would start to generate his own stories.
When energy is low and bank account lower… when our range of motion is limited we need to see if there are opportunities close to us.
So I decided to put together a mini-training in hopes of sharing some ideas that can work in any business.
One thing I wanted to address today was a limitations of inspiration and desperation. Especially in the live in creative entrepreneurs.
These two borders can bring fire to our bones.
They help us to invent and evolve and make stuff happen. …
Sometimes you just want a quick win.
An easy “Yes”
A no brainer.
But with your ads turned off, staff laid off, marketing budget cut… it’s going to take a bit of effort to get some sales this month.
Trust me. I understand your pain.
Before armageddon, I was scheming Facebook ads to sell my chatbot course, but then all my extra cash dried up like a raisin in the sun…
So I dust off my hustler’s hat. 🎩
Lace up my GaryVee sneaks.
And begin to get scrappy to get more clients.
NOTE: If you’re able to hunker down…
Yesterday a friend said she was getting tired of Zoom calls.
What originally was novel.
Now’s getting old.
Too much of a thing can get old.
Variety is the spice that’s needed right?
But spice doesn’t come from the “new” only the “different.”
As my friend talked, she contrasted virtual zoom calls, with the simpler effectiveness of our phone conversation.
Contributed meaningfully to one another.
The simplicity of a phone achieved what high technology was lacking.
At least for the moment.
I’m sure if we talked hours daily, she’d long for any other type of communication.